Pure Volume Shampoo will reveals the natural fullness of your hair as it infuses it with colour protection and moisture. Will not strip colour. Delivers volume, leaves hair lustrous, radiant, bouncy.
Surfactants are an essential part of a shampoo’s cleansing system, but many common surfactants, known as sulfates, can fade colour vibrancy. Pureology Volume Shampoo is formulated with ZeroSulfate, a mild cleansing system that won’t strip hair colour. Derived from lavender, ylang ylang, and sandalwood it delivers a rich lather and helps optimise colour retention.